Case Studies: Lessons Learned from Other Companies

Besides all concepts to a future data-driven marketing and sales, project examples demonstrate the need to structure, transparency, conceptional depth, as well as the required time for implementation. The examples include (besides others) a highly elaborated MarTech stack at COOP Switzerland, to the data infrastructure at Lufthansa, Marketing Automation at Qiagen, Ad Optimisation at Vodafone, IT applications built from scratch at Flaschenpost, down to the usage of the blockchain at Domino’s Pizza.