Analytics Models for Customer-Centric Service-Based Supply Chains

This chapter provides a comprehensive exploration of analytics models in the context of customer-centric service-based supply chains (CCSSC). The aim is to equip readers with a thorough understanding of how various analytics models (descriptive, predictive, prescriptive, and cognitive) when strategically applied can contribute to the development and optimization of CCSSC. These discussions will revolve around their relevance to the various pillars of the customer-centric supply chain, as outlined in Chap. 1 . Additionally, we will explore how these models align with the data types introduced in Chap. 2 . The integration of analytics and emerging technologies, such as blockchain, as key drivers for increased efficiency, transparency, and customer satisfaction within modern supply chain management is emphasized.