Role of Big Data in Customer-Centric Service-Based Supply Chains

This chapter explores the pivotal role of big data (BD) in shaping customer-centric service-based supply chains (CCSSCs). Beginning with an overview of BD and data analytics, a key Service 4.0 enabler, it delves into the digital supply chain web, the BD life cycle, and the BD ecosystem. Real-world industry examples illustrate how data-driven approaches can enhance customer-centric initiatives and strengthen supply chain connections. This chapter also examines the impact of big data analytics (BDA) on several critical aspects, including supply chain risk management, product servicing, quality management and operational efficiency, consumer behavior, and the triple bottom line. Despite the transformative potential, implementing BD in CCSSC encounters challenges, ranging from technological barriers to data privacy concerns. This chapter serves as a concise guide for students, academics, and industry professionals to understand the evolving role of BD in CCSSC management.