Archaic Representation of the Hero in the Communication Industries and Cultural Influence

In the representation of the hero made by the communication and cultural industries aimed at the public, the widespread leadership model corresponds, for the most part, to archaic models. Leaving aside narratives in accordance with the democratic and social models idealized in the contemporary era, audiovisual consumption has mainly aimed at offering models in which the extraordinary is reflected in a role that is difficult for society to imitate. In cultural terms, it involves connecting the public with an imaginary that has justified, from the beginning of civilization to date, models of concentrated power based on authoritarian ideologies that have repercussions on what society is in terms of adaptation and cultural evolution.