“The Role of AI Applications in the Advertising and Design in Social Media Marketing: A Stride in the Direction of Marketing Sustainability”

The opportunities that AI applications for design and social media advertising present to managers, clients, and marketing and advertising companies have become a topic of great discussion as a result of their widespread adoption. This paper proposes a new model that explores the relationship between AI applications and social media advertising and addresses issues related to AI and social media marketing. 420 workers from Iraqi beauty centers who were chosen at random made up the research sample. Additionally, twenty managers of beauty centers participated in unstructured interviews. A checklist for examining the possible advantages of the connection between AI applications and social media marketing is also provided by the study to researchers.