Harnessing Technological Innovation and Artificial Intelligence in Iraqi Commercial Banks to Achieve Sustainability

The study aimed to measure the mediating role of artificial intelligence (AI) in the relationship between technological innovation (TI) and competitive advantage (CA) in Iraqi commercial banks. The dimensions of artificial intelligence included two variables are ADM and CBSMI. The dimensions of TI included three variables are ATM, MPA, and POS. The dimensions of CA included three variables are Cost, Quality and Market Share. The study sample is employees of Iraqi commercial banks in twelve banks listed on the Iraqi stock market. The sample consisted of 399 employees, including are managers, accountants, auditors, and consultants. We used the Smart-PLS program to measure the results of the questionnaire. The results of the current study showed that ATM, MPA, and POS proxy of the TI influence on ADM and CBSMI proxy of the AI. There is a statistically significant positive relationship between the ATM, MPA, and POS on MPA, ATMs, and points of sale on cost, quality, and market share proxy of the CA. Also, there are the importance of the dimensions of AI as a mediator in the relationship between the dimensions of TI and CA.