The Politics of Feminist Foreign Policy and Digital Diplomacy: Leadership, Branding and Visuality

This chapter examines the interplay between digital diplomacy and feminist foreign policy by advancing a theoretical framework based on three key processes of politicisation: (a) articulation, (b) resonance and (c) contestation. This framework captures the fluctuation between antagonistic and agonistic political dynamics and the interplay between digital diplomacy and foreign policy. It highlights how these dynamics shape how states navigate, influence and respond to global developments. More specifically, the framework analyses these political dynamics and processes within three core foreign policy and diplomacy domains: (a) leadership, (b) branding and (c) visuality. As such, it seeks to explain why, how and in what ways the politics of digital diplomacy and feminist foreign policy are pursued, practised and perceived in contemporary global politics.