Well-Being Factores Affecting Consumer Decision Making: Tunisian Case

Nowadays, customers expect that the products marketed will meet their needs, even those unexpressed. Therefore, every manufacturer must try to decipher its needs in order to ensure the survival of its business. This research work aims to help textile manufacturers determine the fundamental aspects of overall well-being which influence the purchasing decision of Tunisian consumers through the conduct of a questionnaire and the interpretation of the results. The results obtained allowed us, among other things, to classify the aspects of well-being from the least to the most influential.