Balancing Acts: Interplay of Cultural Industries, Community Development and Sustainable Outcomes in Kerala

Recent inaugural speech at the G20 Culture Ministers' meeting in Varanasi, the Prime Minister emphasized the significant economic contribution made by artists and craft workers to the growth of creative sectors. The present study seeks to understand the factors that affect the demand and supply of cultural industries in Kerala and examine the relationship between cultural industries, community development, and sustainable results. The researcher utilizes the Survey technique as a research approach to collect data from proprietors of cultural enterprises. A meticulously designed questionnaire was prepared by consulting the official papers and news announcements issued by the Government of India and the United Nations. The study involved selecting a sample of 72 cultural industry owners. The sample size was determined using the Cochran formula, which takes into account a 10% margin of error and a 95% confidence level. The methodology utilized in this study is non-probability sampling, more precisely convenience sampling. The study employed SPSS Version 22 and Andrew Hayes process macros was used to conduct the Mediation analysis. Investing in the cultural sector may greatly contribute to achieving sustainable development by improving local development. The findings underscore the need to acknowledge and promote cultural entrepreneurship as a fundamental catalyst for sustainable development and community empowerment.