“Gen-Z”-Virtual Pick up Behavior “The Evolving Landscape of the Organic Beauty and Personal Care”

Organic cosmetics are one of the thriving businesses in India. Generation Z is the most preferred category for the current cosmetics industry, and they are the reason for the upward trend in the market overall. GEN-Z is more beauty-conscious compared to the general population. Organic is an attractive mantra for marketers to attract and shift shoppers’ mindsets towards organic cosmetics. Virtual possibilities present a great opportunity for this generation to boost sales virtually rather than through bricks and mortar. The researcher attempted to understand the virtual perception and uptake of organic cosmetics products among this generation. The study examines the characteristics of female shoppers in this sector, including buying habits (product type, regularity, etc.), and the desires and favorites of the core clientele for this particular retail format. The study establishes the outline of online consumers in this business. It also looks at the variables influencing the decision to purchase these items online. Additionally, it outlines what customers anticipate from an e-commerce website to provide an engaging purchasing experience.