Usage of Chat GPT and AI in Jewelry Buying Decision–A Study on Customers’ Perception in Bangalore City
摘要
The concept of sustainability is gaining substantial attention across various industries, with online shopping witnessing increased popularity due to the implementation of various strategies by marketers. Purchasing jewelry is a familial and emotional process, driven by factors such as investment, gifting, and participation in special occasions like the birth of a child, marriages, religious functions, festivals, etc. This paper delves into the utilization of Chat GPT and AI in online shopping, aiming to explore the effectiveness of these technologies as marketing strategies and discern customers’ perceptions when buying jewelry. The findings indicate that there is no significant mean difference in the perception towards jewelry buying decisions.