Motivation of Women Towards Sustainable Entrepreneurship and Financial Empowerment

Female entrepreneurs are autonomous individuals driven to pioneer novel ventures. They meet customer demands, generate job opportunities, and contribute to societal and economic progress by seizing opportunities, mobilizing resources, and embracing business risks. This study, conducted in India, aims to uncover the motivations behind women opting for entrepreneurship and their financial empowerment. Through convenience sampling, primary data was collected from 450 female entrepreneurs in India, and factor analysis was employed to scrutinize the gathered information. Results indicate that women entrepreneurs are primarily motivated by the desire for autonomy, the pride of initiating their own business, support from family members, the aspiration to secure a prosperous future for their children, the necessity to financially support their families, job security, and various other factors.