Resilience and Recovery: A Strategic Blueprint for Financial Sustainability in Oman Amidst COVID-19 Disruptions

This study aims to create robust models for financial sustainability tailored to navigate pandemics. Key objectives include identifying strategies for businesses to enhance financial resilience during crises. Primary data from 123 Omani business owners, collected through a structured questionnaire, informed the study. Convenience sampling ensured accessibility and willingness to participate, with Cronbach's alpha ensuring data reliability. Utilizing Garrett Ranking and Factor Analysis, the research reveals a ten-point sustainability model, offering strategies for risk assessment, diversification, digital transformation, and more. Besides, new findings highlight the impact of emerging technologies, government policies, and community engagement on business sustainability. These insights emphasize proactive planning, adaptability, and continuous refinement of sustainability models to navigate uncertainties effectively.