COVID-19 Pandemic and Disruptions—Lessons Learned and Resilience Building Through Robust Business Sustainability Model
摘要
The study advocates a robust business sustainability model for pandemics using data from 123 Omani business owners. Objectives: identify crisis resilience strategies. Convenience sampling via a structured questionnaire ensures accessibility and participation. Cronbach's alpha ensures data reliability. Garrett Ranking and Factor Analysis reveal a ten-point sustainability model, emphasizing risk assessment, diversification, digital transformation, etc. New findings highlight the impact of emerging technologies, government policies, and community engagement. Insights stress proactive planning, adaptability, and continuous refinement of sustainability models for effective navigation of uncertainties.