Leveraging Digital Platforms for Optimal Productivity and Returns in Horticulture—A Study in Coorg

This research article delves into the dynamic intersection of digital platforms and horticulture, aiming to provide a comprehensive understanding of their appli- cability and economic implications. The study unfolds in two main objectives, each shedding light on a crucial aspect of the integration process. The com- bined findings from these two objectives contribute to a nuanced understanding of the broader landscape of digital transformation in horticulture, offering action- able insights for practitioners and policymakers alike. As the industry navigates towards a more technologically driven future, this research aims to guide stake- holders in optimizing the integration of digital platforms for sustainable growth and enhanced productivity in horticulture.