Wipro (India): Striving to Become a Global Brand

Wipro Technologies serves over 1000 fortune companies worldwide by providing innovative IT solutions on value-based pricing. In addition, the Wipro has become most active partner in promoting corporate social responsibility (CSR) both at national and global levels. In the recent times, CSR has become one of the most influential tools for the public good and helps in developing the brand image of the organization. Moreover, it also promotes welfare activities to underprivilegeds particularly in the developing economies like India. Even though CSR has been made mandatory by the Indian legal system for developmental activities, a huge percentage of population is still without adequate resources to fulfill their basic needs. Hence, Wipro has been on the forefront in promoting welfare activities without the intervention of bureaucratic and political influence, thereby developing their brand image at both national and global levels. The Wipro so far has diversified its CSR budget across different activities like education, disaster relief, community health care, ecology, and COVID-19. In the last one decade, Wipro Technologies have been also active in delivering different social activities; however, Wipro Technologies are also trying to providing successful, strategic, and differentiated B2B IT services, which will be helpful for Wipro to position its global image differently. This needs wide awareness of CSR activities at the global level, so that its global brand benefitting society is recognized across the world.