Management in the New Paradigm of Digital Transformation: Mapping the Research Trends

The digital transformation has already become part of the reality of the social and economic environment, the upward trend being accelerated by the effects of the COVID 19 pandemic. In this new paradigm, organizations’ management must find the most effective strategies not only to respond to these challenges, but also to take advantage of the opportunities it offers. In addition, the academic literature has taken up these concerns, with the topic becoming one of the most prolific in recent years. The purpose of this research is to outline a general picture of the conceptual space and intellectual structure of the research published, by means of bibliometric analysis. Using bibliometric data collected from the Web of Sciences database, it was possible to highlight the main contributions, their impact in the academic world, and also the main trends highlighted by keyword mapping, which could suggest future research directions regarding the role of management in the new paradigm of digital transformation.