Factors that Influence Sellers in Selection E-Marketplaces: A Systematic Literature Review

Electronic commerce is one of the implementations of information technology with the internet in the business sector. The rapid increase in e-commerce can significantly contribute to the economic sector. The e-marketplace is a new opportunity for online sellers to market and sell products without investing in a selling platform. This study aims to find literature on the factors influencing sellers in choosing e-marketplaces to sell their products. The guidelines used in this literature study are the selected reporting items for systematic review and meta-analysis guidelines, and the articles used are articles published in 2018–2022. There are 125 articles obtained from various databases, including IEEE Explore, Science Direct, and others. Validation and testing were conducted to obtain 36 articles that could be used as primary studies. As a result, ten factors influence sellers choosing an e-marketplace: platform, trust, service operations, marketing, and sales, quality of information, products, product reviews, perceived risk, ease of use, and payment channels.