Case Introduction

Using the Nikola Corporation as a case study, Part II of this book aims to enhance the understanding of how entrepreneurs employ techniques to promote trust through the interplay of arguments and stories. Despite the limited historical track records inherent to startups, entrepreneurs must navigate shaping an uncertain future to their advantage. This introduction outlines the case study, detailing pivotal events of the crucial year 2020 that are essential for subsequent analysis. It then transitions into a series of research questions that will be addressed in the following chapters using the previously developed analytical framework.