Analytical Framework

Chapter 3 explores the interplay between storytelling and argumentation at contextual, macro, and micro levels. While this analytical framework can be applied to various contexts of strategic persuasion, the book focuses on its use in the startup environment. The comparative analysis begins by examining the transparency of persuasive intent. It contrasts the strengths of narration versus argumentation and the factors influencing each. Emphasis is placed on the role of facts in documentary storytelling and the conditions under which stories gain evidential value. This approach leads to a conceptual sequence outlining upstream and downstream evaluations of story acceptance, serving as a crucial intermediate step towards developing the analytical framework presented in the concluding section.