Employer Branding Programmes: Antecedents and Consequences
摘要
This research aims to investigate employer branding programmes and their antecedents (brand orientation, employer brand personality, corporate reputation, employer branding orientation and person–corporate fit, and consequences in four categories—(1) performance, (2) perceptions, (3) behaviours, and (4) intentions—over three levels by applying the integrating signalling theory and social identity theory.