Internal Marketing Impact on Employee and Customer Loyalty

章节
发表日期：

2024年

查看全文

Ala Khosravani,
Morteza Akbari,
Pantea Foroudi

摘要

This chapter reviews the effect of internal marketing (IM) on employee and customer loyalty to the brand and discusses the role of employee psychological empowerment, between employee loyalty, employee innovativeness, and customer loyalty.