Has Globalization Influenced a Country’s Cultural Values? The Case of Collectivism and Individualism Worldwide

The author of this analysis intends to examine how globalization has affected individuality and collectivism among people in various cultural and socioeconomic contexts. In light of this, this study investigation experimentally examines how individualism and collectivism relate to the concept of globalization in fifty-five different nations and regions worldwide. The author used secondary data from Manikov, Hofstede's 2012 study, and the 2022 Globalization Index—to compare the effects of globalization on individualism and collectivism using simple regression analysis. According to the study's findings, collectivism and globalization have a negative and substantial relationship (= − 0.651; P-value = 0.000***; significant at 0.0001). The test results also show a favorable and strong correlation between individuality and globalization among countries.