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Previous research on the so-called Chameleon effect and other studies on more general mimicry indicate that mimicking another person’s gestures, mannerisms, and speech (whether intentionally or not) leads to several profound social consequences without awareness that mimicry took place (Chartrand and Bargh, J Personality Soc Psychol 76:893–910, 1999). This chapter reviews research on mimicry as a nonconsciously employed mechanism by focusing on the consequences of mimicry. Thereby, we will review positive as well as negative consequences that take place within and beyond the mimicry dyad.

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The Benefits—and Costs—of Behavioral Mimicry: Applications in Marketing, Sales, and Therapy

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  • 出版模式：

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  • 发表日期：

    2025年

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  • Wojciech Kulesza,
  • Tanya Chartrand

摘要

Previous research on the so-called Chameleon effect and other studies on more general mimicry indicate that mimicking another person’s gestures, mannerisms, and speech (whether intentionally or not) leads to several profound social consequences without awareness that mimicry took place (Chartrand and Bargh, J Personality Soc Psychol 76:893–910, 1999). This chapter reviews research on mimicry as a nonconsciously employed mechanism by focusing on the consequences of mimicry. Thereby, we will review positive as well as negative consequences that take place within and beyond the mimicry dyad.