Hybrid Models for Hybrid Projects: The Development of Accountability Tools and Processes in Crowdfunding Campaigns

Hybrid organizations require integrated models and adequate mechanisms to deal with multiple accountability demands that are able to bring a new equilibrium in the trade-offs between their social and economic purposes. The aim of this study is to investigate how the development of hybrid accountability tools and processes in reward-based crowdfunding campaigns can foster the funding of hybrid projects and the sizing of their social mission. Explorative statistical learning methods were employed to analyse a sample of 200 hybrid projects sourced from the Indiegogo crowdfunding platform. Results identify different impacts of crowdfunding accountability mechanisms that has different effects on the success of the campaign and on the amount raised. Results contribute to the individuation of hybrid accountability models.