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Is Innovation Crucial for the Artificial Respiration System Market? A Strategic Portfolio Assessment

  • Constantinescu-Dobra Anca,
  • Marian Raluca,
  • Nicu Anca Iulia,
  • Marțiș Claudia Steluța

摘要

The artificial respiration market is still unsaturated, especially due to the demand for lung transplants. For this reason, research-innovation in this market is crucial because prohibitive prices represent the main access barrier for a wide target market segment. The purpose of the article is to evaluate the artificial respiration solutions offered by four important competitors on the market in the long and short term. The companies are: Abiomed, ALung Technologies, Lung Biotechnology, Miromatrix. Diversifying the portfolio of services or products in this industry can be a successful strategy if the current positions are consolidated through appropriate development strategies. The results display challengers’ behavior in this fierce competitive landscape.