Measuring the Impact of Institutional and Territorial Drivers for an Efficient and Smooth Mobility-as-a-Service (MaaS) Implementation: A Global Analysis

Urban mobility plays a key role for the promotion of the socioeconomic development of a country. Particularly, MaaS platforms are important for those daily journeys made by travelers that must be in a place by a certain time. Their journeys should be as smooth and pleasant as possible. MaaS has the potential to succeed by optimizing resources and urban space, reducing time spent traveling, and lowering costs and pollution. Although MaaS is the natural evolution of older supply models, it has a revolutionary impact on people’s lives. The present study provides a conceptual explanation of the drivers that allow MaaS platforms to be fully effective on the territory. It aims at estimating the impact of a set of political and territorial drivers on MaaS implementation. While most existing studies have developed prototypes for MaaS business models, they lack to analyze the drivers for MaaS success. The research is carried out using a composite set of indicators—regarding 70 MaaS platforms, from different levels of integration, in over 30 countries—for measuring how MaaS platforms perform in different territories. Results demonstrate a positive relationship between policies incentivizing mobility services and business performance on those territories and string territorial differences across the regions analyzed.