Process of Fish Drying and Marketing in Coastal West Bengal: Prospect and Challenges

Dry fish is an important source of micronutrients in the Indian diet. The process of fish drying and marketing in coastal West Bengal encapsulates a dynamic interplay of prospects and challenges, shaping the trajectory of this traditional industry. Dried fish, known as “shutki” in Bengali, has cultural significance which ensures a steady demand in the local market. However, alongside these promising prospects, the industry grapples with multifaceted challenges. Navigating these challenges necessitates collaborative efforts involving government bodies, industry stakeholders, research institutions, and local communities. Strategies encompassing capacity building, infrastructure investments, research and development, and market-oriented approaches are imperative. By addressing these challenges strategically, the fish drying and marketing industry in coastal West Bengal has the potential not only to meet local demands but also to carve a niche in the global seafood market, contributing to economic development and community well-being.