Marketing Information Systems in the Automotive Aftersales Market

This chapter provides a comprehensive overview of sectoral information and explores examples of marketing information systems (MIS) for managerial decision-making in the automotive marketing industry. It sheds light on the significance of accurate, trustworthy, and comprehensive data evidence required to support professional managers and entrepreneurs in their assessment, planning, and decision-making processes concerning strategies, products, customers, and new markets. By highlighting the importance of reliable data and evidence, this chapter contributes to the understanding that effective decision-making relies on a solid foundation of accurate information. It emphasizes the role of MIS in providing managers with the necessary tools and insights to make informed choices that drive business success. The chapter underscores the value of broad data evidence in assessing market dynamics, identifying opportunities, and developing strategies that align with customer needs and market trends.