Understanding the Automotive Aftermarket

This chapter provides an overview of the value chain, key stakeholders, and geographical differences in the automotive aftermarket industry and offers insights into the industry dynamic that can be analyzed to gain an understanding of this business. The chapter breaks down the different layers of the value chain to help business/management students better understand how different stakeholders interact in this industry and what roles each of them are playing. It also highlights the key trends shaping the industry and in turn outlines the impact they have on the strategic positioning of market players.