Strategic Human Resources Management and Artificial Intelligence: A Practice-Oriented Forecast with an Emphasis on the Brazilian Context

Artificial Intelligence (AI) has been lauded as a revolution in Human Resources (HR). However, the discussion primarily revolves around promises, potentially represents a setback for Strategic Human Resources Management (SHRM), and fosters irresponsible experimentation. In this context, this chapter offers a forecast of how SHRM and AI could become intertwined based on the theoretical perspective of imbrication, with an emphasis on the Brazilian context. This involves aligning SHRM’s significant objectives with AI’s intrinsic features, leveraging AI-driven opportunities in SHRM, establishing enduring routines for AI-driven SHRM, and integrating AI as a fundamental organization dimension. The overarching conclusion suggests that substantial changes in HR owing to AI might require years to materialize and investments beyond technology alone or might not manifest on a significant scale. In the Brazilian context, this endeavour will require additional effort due to the lack of a systemic perspective, shortage of technology professionals, ineffective management practices and hybridism. SHRM leaders can leverage the country’s technological momentum, the international gig economy, and the flexibility and plasticity of Brazilian organizational cultures.