Utilization of Advancement Opportunities, Expertise, and Marketing to Establish a Practice

This chapter will focus on how to move through the career tracks of academic and private practice. It will delve into how as a surgeon you will need to distinguish yourself within a sea of some of the most talented people in medicine and surgery. This chapter will delve into titles, expertise, salary, relative value unit generation per case, and what that means for you as a surgeon the individual and as the employee of your academic/community hospital or private practice. By the end of this chapter, you will come to see how publishing research, building your expertise, and marketing yourself or your practice will help with your overall advancement.