Sustainability and Marketing: Examining the Digital Impacts

As changes related to weather, natural resources, and biodiversity take the forefront of new regulatory policies and organizational priorities, the marketing function is poised not only to be affected by such changes but also an integral part of organizational adaptation and evolution. Further, digital technologies and the growth of online channels for advertising and e-commerce have implications for the environment. In this chapter, the growth of digital technologies in marketing are examined in their connection to environmental effects. Empirical research and practices to date are analyzed.