Towards Equitable Participation: Understanding Gaps in Parental Social Media Literacy Across Nigeria and Egypt

The aim of this study investigates the discrepancies in social media literacy (SML) among parents in Nigeria and Egypt and the factors influencing parents’ SML. Design/Methodology/Approach: This study used a quantitative methodology based on surveys to investigate factors that contribute to differences in parents’ SML, including demographic variables, digital device access, Internet and social media usage, and education level. Findings: The results indicate that Nigerian parents have a greater overall SML than Egyptian parents. Additionally, fathers have a higher SML than mothers. Educational levels, digital gadget usage, internet access, and social media use significantly positively affect parents’ SML. Conclusion: Nigerian parents exhibit higher levels of SML competency, whereas Egyptians have socioeconomic obstacles restricting their SML development. To ensure fair and equal participation in the digital realm, it is necessary to implement interventions that specifically target and overcome difficulties faced by different subgroups. Practical Implications: Customized training and policy initiatives targeting underprivileged groups can enhance the essential skills required for future parents to participate actively in online platforms. Contribution to Literature: This study clarifies the factors and aspects that contribute to unequal SML abilities, which may be used to guide efforts to promote fair development and reduce disparities in participation across different cultural settings.