Technological Advancements and Marketing Practices

Technological advancements and marketing practices research paper intends to connect the effects of technological advancements on marketing practices after the huge technological advancement that happened during the twenty-first century. This paper intends to prove the necessity of technological assets in companies to develop the concept of marketing for the purpose that will help develop marketing to meet science aspirations to benefit humanity consistently and provide them with their wants and needs. The paper collects information and data below in the literature review that proves the need for evolution in marketing because of the technological advancement. The information and data collected further shows the need to adjust the marketing approach with the advancements of technology for the sake of development and for enterprises to survive, grow, and meet the maximum potential of marketing. The results prove the need for businesses to evolve in pace with technology for efficiency, collaboration with newer generations, to gain the required skills for modern marketing, to promote innovation, and to overcome any future crisis with less impacts. The paper gives a closer view of the of marketing approaches as an adaption to the technology advancement and the customers. The data collected are based in the United States of America, Japan, and China, thus may not apply in other parts of the world. Technology is the future for the world. This paved the way for it to become the main player in marketing. The relation between technology and marketing is crucial for the success of any business and take part as the fundamental of innovation and can be effective in overcoming crisis.