The Influence of Social Media on E-Commerce Amid Crisis Situations
摘要
This study explores the impact of social media platforms and networking websites on e-commerce. Employing a quantitative approach with a survey design, the research reveals that these platforms significantly predict e-commerce outcomes. The findings emphasize the need for automatic content repetition on social media, detailed information provision, and strategic utilization of both electronic and non-electronic channels for successful e-commerce practices.