Exploring Factors that Influence Impulse Buying Behavior in an Offline Setting: The Kingdom of Bahrain

One of the most dispersed topics in marketing and consumer behavior literature is impulsive buying behavior. Several scholars have investigated and analyzed the influence of various factors on impulse buying behavior. The primary goal of this review article is to comprehend and gather many research papers in the subject of retailing in impulsive behavior via offline retail establishments, and therefore conduct a study on the factors that consumer impulse buying behavior in the kingdom of Bahrain due to the recent and ongoing growth in the population, as well as the growth in the country’s economy and retail markets. This review study will be highly beneficial to researchers working to better understand consumer impulse buying in retail.