The Impact of 5.0 Marketing on B2B Sustainability in the Energy Sector

This paper explores the concept of Marketing 5.0 and its impact on B2B sustainability in the energy sector. A comprehensive literature review was conducted, which identified key themes related to Marketing 5.0 and its impact on B2B sustainability. The paper suggests that Marketing 5.0 represents a paradigm shift in marketing, emphasizing the importance of creating long-term value for all stakeholders and considering the social and environmental impacts of marketing activities. The literature review identified several key themes related to Marketing 5.0 and its impact on B2B sustainability in the energy sector, including the role of Marketing 5.0 in promoting sustainable finance, enhancing corporate sustainability, and contributing to the achievement of sustainable development goals. The paper provides several practical recommendations for companies in the energy sector to enhance their sustainability efforts through developing sustainable marketing strategies, engaging with stakeholders, and measuring the impact of marketing activities on sustainability outcomes. The findings of this paper suggest that Marketing 5.0 has the potential to contribute to the achievement of sustainable development goals by promoting sustainable practices and creating long-term value for all stakeholders. From a social perspective, adopting a human-centric approach to marketing can enhance a company's social and environmental performance, and contribute to the achievement of sustainable development goals. While this paper provides important insights into the potential benefits of Marketing 5.0 for B2B sustainability in the energy sector, there are limitations to the research. The literature review only includes peer-reviewed articles, and the study focuses specifically on the energy sector, which may not be generalizable to other industries. The study also did not include an empirical component and relied solely on a literature review.