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Application of Artificial Intelligence in the Economic and Legal Affairs of Companies

  • Damir Vasilj,
  • Franjo Vučić,
  • Željko Matković

摘要

Artificial intelligence (AI) is a powerful technology that can transform traditional business models and legal processes, offering new opportunities and challenges for both companies and legal professionals. This article explores the fundamental nature of AI, using influential studies and research to provide insight into its complex characteristics and consequences. Using practical examples, we illustrate the pragmatic use of AI in different domains, including supply chain management, marketing, and strategic decision making. Moreover, the article examines potential opportunities and possibilities in AI technology, considering emerging trends and their potential impact on business models and legal practice. The article serves as a valuable resource for understanding how these technologies are revolutionizing the economic and legal dynamics within enterprises.