Simple Rules for Engaging External Stakeholders

This chapter offers simple rules for engaging external stakeholders. These simple rules are: build a circle of trusted advisors and listen to them; don’t journey alone, involve others because entrepreneurship needs to be a social endeavor; when it comes to building relationships, do not always go for what is easy and natural; engage others in dialogue like a “good” professor does in a case discussion; emphasize inquiry with others, (instead of advocacy) for generating creative and innovative outcomes; to access resources, learn how to tell a good story; know your worth and communicate it to others for effective pricing; and ask for help.