Designing 3D Avatar Influencer for Live Streaming Interactions

Presents topics on the conception of overall style and behavior, along with technical and publishing factors impacting the craft of a humanly credible 3D avatar for the context of the digital influencer industry. The use of motion capture and mobile apps as controllers for the 3D avatar are discussed, engendering questions on the fit of those technologies with the processes of the marketing industry, specially amidst the theme of style consistency. Live natural interactions between humans and human-controlled avatars were practiced during Samsung Live Commerce, a special news series aired from 5 countries across Latin America, reporting some unstructured results on the avatar performance. The course of building/using the technology for commercial purposes is finally discussed along with literature to understand the most important futures for SAM-Live sequels.