Cultural Differences in Landing Page Informational Design of Business and Leisure Hotel Between Taiwan and Netherlands

In the digital age, with the Internet being central to our lives, this research shifts focus from luxury hotels to business and leisure hotels, catering to the Y and Z generations. We aim to explore the preferences of customers from diverse cultural backgrounds when accessing landing pages of these hotels. Two experiments will be conducted: one from an operator's perspective, examining landing page compositions across different countries, and the other from the customer's viewpoint, exploring visual preferences. Through these experiments, we seek to understand how cultural factors influence information preferences on landing pages, providing targeted recommendations to operators to better meet the needs of diverse consumers and enhance conversion rates.