Design Elements Analysis of Cabin Atmosphere Lamp of Intelligent Vehicle Based on Kansei Engineering

The interior atmosphere light is a kind of interior light applied in the interior of the car, which is used to highlight the interior environment of the car. The user can set the color and brightness of the atmosphere light according to the needs, which has a good user experience effect. Car cabin atmosphere light generally through the color, brightness adjustment and the application of rhythm scheme, passenger-car emotional interaction, enhance the user's driving experience. Based on kansei engineering, this paper studies and analyzes the current situation of intelligent car cockpit atmosphere lights in the market, and establishes an evaluation system of perceptual vocabulary for intelligent car cockpit atmosphere lights. Based on the analysis results of image scale map, the design elements and corresponding physical characteristics are extracted from the presentation mode, brightness and color of the intelligent car cabin atmosphere light. Finally, the design scheme of automobile cabin atmosphere lamp which meets the psychological needs of users is obtained.