Travel Service Smart Application Design for Travel Track Recording and Sharing

Currently, all major travel service brands have smart applications for travel guide recommendations, but most of them are generalised travel route recommendations. Almost all of them suffer from insufficient personalised services, limited social interactions, and insufficient formal innovation. This paper aims to respond to the lack of an effective platform for users to record and share their travel experiences during their trips, enabling them to explore and share their travel tracks, and meeting their needs for personalised and socialised travel experiences. This study firstly conducts a competitive analysis of current market applications to gain a comprehensive understanding of the limitations and market pain points of current travel services. In-depth user analysis is conducted to understand user expectations and data collection, and user needs and experience goals are defined in depth through user profiles and user journeys. After defining the problem, this paper designs an intelligent application as the optimal solution, which introduces personalised travel trajectories and community sharing features to recommend high-quality travel trajectories to users, while users can share and exchange their travel tracks in the community to customise personalised travel routes with high efficiency. The application focuses on user-friendliness and efficiency to improve the user travelling experience. Through this research, travel tracks are visually displayed, and the concept of tracks is used to create richer and more interesting travel memories for travel-loving users, injecting new thinking and methods into the field of travel services.