Research on the Design of Tourism Cultural and Creative Products in Ancient Cities in China from the Perspective of Experience

In order to meet the deep inner needs of travelers and awaken people's deep resonance for the tourism culture of ancient cities in China, so that tourists can have a better user experience, the quality theory is introduced into the design of cultural and creative products of ancient cities in China, and the design strategy of cultural and creative products of ancient cities in line with the user experience under the development of The Times is discussed. First of all, this paper sorts out the connotation and characteristics of “sensory substance”, and creates three structural levels and five core levels of sensory substance theory. According to the fit degree of sensory experience level and Luanzhou Ancient City tourism cultural and creative products level, the user experience model of Luanzhou Ancient City cultural and creative products is constructed, the commonality of ancient city tourism culture in tourist user experience is sought, and the design method meeting user needs is explored. Combined with the five core layers of quality theory, this paper explores the symbolic representation strategies of cultural and creative products from the three layers of color representation, shape representation and material representation. Then from the sensory element mining, narrative situation building, individual emotional awakening to explore the sensory element extraction strategy. Finally, Luanzhou Ancient City is taken as the research object for design practice test.