XR Empowers a New City Landmark in Qingdao: Hi Metaverse

The concept of the metaverse, centered around XR (Extended Reality) technology, has explosively impacted the market. XR technology, playing an important role in digital planning in urban development, is expected to innovate models in urban smart governance. Against this backdrop, we have created the “Hi Metaverse” project in Qingdao, China, integrating actual maritime scenery with augmented reality. This project marks global firsts with a marine XR show, user co-created digital landmarks, and a massive metaverse media publicity. Through the “Hi Metaverse” application, users can experience a comprehensive, free XR encounter in real urban environments. It transcends the constraints of physical space and promotes maritime culture and knowledge. With the advent of the new era of spatial computing and the emergence of smaller devices, the continuous innovation of XR-based virtual and real content is anticipated, providing users with more immersive experiences and ushering in new modes of consumption, entertainment, and production.