Translation and Visual Presentation of Cultural Symbols of Chaoshan Mid Autumn Festival Sacrifice

Chaoshan Mid Autumn Festival sacrificial symbols not only reflect the unique festival customs and core values of the region, but also reflect the profound traditional spirit and local characteristics. These symbols not only contain the deep affection of Chaoshan people for local culture, but also provide a window for the outside world to understand Chaoshan society. Nevertheless, the regional culture of Chaoshan has not been fully utilized in modern visual design and communication. This study analyzes the cultural connotation of Chaoshan Mid Autumn Festival celebration through semiotic method, literature review and field investigation. The study systematically classifies the symbols of Chaoshan Mid Autumn Festival celebration, explores their cultural roots, and reveals the core significance of these symbols. The study successfully constructed a Chaoshan Mid Autumn Festival sacrificial symbol system, and discussed how to combine these symbols with modern design. Through the analysis of design cases, the application and translation skills of Regional Symbols in modern design were put forward. This study proposes an innovative translation strategy of visual design based on prototype image and cognitive transformation, aiming at reconstructing Chaoshan Mid Autumn Festival sacrificial symbols. This strategy focuses on the four elements of context, image, concept and behavior, provides a new translation path for visual design, and points out its limitations and development direction. Through in-depth study of objects, meanings, environments and characters, this path aims to innovate the content and provide design methods and empirical analysis for the translation of regional symbols. Through this study, Chaoshan Mid Autumn Festival sacrificial symbol system can be established and applied to visual design, which not only avoids the simple imitation of Chaoshan cultural symbols, but also provides a new perspective for understanding and updating the visual image of Chaoshan festival culture.