Research on Interactive Experience Design of Culture-Themed Exhibition Based on Environmental Psychology—Take the “Wu Yun Jiangnan” Theme Exhibition as an Example

With the rapid advancement of digital media technology, museums have gradually transformed from traditional service-oriented spaces to interactive experience-oriented spaces. The focus of museums has also shifted from “objects” to “people”. It focuses on the factors affecting people’s psychological changes in the environment. It then constantly introduces new exhibition methods and interactive experiences to improve the efficiency of information dissemination. Based on the theory of environmental psychology, this paper takes the culture-themed exhibition space as the research object. It explores the influence of environmental space and facilities on users’ perception from the perspective of interactive experience, and the main research content includes: 1. Explaining the development overview of environmental psychology and analyzing the relationship between environmental elements and users’ experience; 2. Exploring the relationship between environmental psychology and culture-themed display space; 3. By constructing narrative spatial sequences and scenes, applying multimedia interactive means, and augmented reality technology to create an immersive experience, users can obtain a richer physical and mental experience. The design of interactive and experiential cultural-themed exhibition space should synthesize various factors such as artistic design, emerging technology, and user experience and pay attention to realizing the multi-dimensional integration of the user’s behavioral mode, emotional change, and interactive experience to create a rich and exciting multi-level, multi-dimensional and diversified culture-themed exhibition experience space.