ColorIt: An Augmented Reality Application for Object Recoloring

Selecting the color of a consumer product during a preproduction phase can be a time-consuming and costly process, requiring the involvement of specialized professionals and multiple iterations. However, the integration of Augmented Reality technology offers an easy-to-use solution by streamlining decision-making processes for individuals and companies, effectively reducing the required resources in terms of effort and time. This poster introduces ColorIt, an AR mobile application designed to facilitate the virtual recoloring of objects, applied in the context of plastic objects. This innovative tool allows users to explore different shades, select preferred tones, and customize the color of plastic objects in real-time, using a diverse range of plastic colorants. The application enhances efficiency and accuracy in the selection of plastic object colors, offering the potential to revolutionize manufacturing, reduce costs, and increase customer satisfaction.