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Advertising and Promotion for Regulated Products

  • John C. Balzano

摘要

The laws governing advertising and promotion play a substantial role in influencing the professional and public discussions of regulated FDD products in China. These laws not only control promotional content, but also influence informational and scientific exchanges, as well as the design and review of labels and package inserts in all the product spaces discussed in the preceding chapters. This Chapter is a discussion of this area and its unique features.